Who We Are
Our Mission
We will create a nourishing community that provides services to female entrepreneurs that will help them with momentum and accountability in their businesses so they can have such thriving businesses and lives that they have no choice but to also empower other women in their communities, and eventually around the world.
Our Vision
Create empowered women who can empower women.
Our Core Values
These are the values we hold ourselves to as a company as well as the values we expect our clients to hold when interacting with one another.
Accountability
We will give support and encouragement and check-in with one another
Community
We will interact with one another and create a sense of belonging
Collaboration
We will exchange ideas, give inspiration, and assist as necessary
Celebration
We will celebrate both wins and losses as it is in the losses where we sometimes learn the biggest lessons
Growth
We will consider our meetings with one another to be food and water for the soul as well as for our businesses so as to grow both personally and professionally
Kindness
We will be kind, generous, and have genuine concern for others and ourselves
April Ackman, Founder
April holds an MBA with an emphasis in International Business from Saint Louis University and a Master Certificate in Business Communication from Harvard. She is passionate about human resources, entrepreneurship, empowering women, helping people, traveling, spending time by the water, cooking, and ensuring women thrive in all aspects of life.
Driven by these passions, April founded Mud on My Stilettos, a division of WP Consulting Group dedicated to helping women become the powerhouses they’re meant to be. This division focuses solely on female entrepreneurs and the unique challenges they may face, such as balancing motherhood, overcoming imposter syndrome, and navigating the loneliness that often accompanies entrepreneurship.
Essentially, Mud on My Stilettos is the support system April wishes she had when she started her first business in 2016.
April’s entrepreneurial spirit emerged early—around age seven or eight—when she dreamed of owning both a Chuck E. Cheese and a 7-Eleven. She loved the joy of those spaces as a child (and still enjoys a good Slurpee). She often wonders if entrepreneurship runs in her veins. One grandfather owned two motels and pursued various ventures, while the other started a snow cone route (think ice-cream truck but with snow cones) and operated a commercial cleaning business.
A Few Fun Facts:
The “W” and “P” in "WP Consulting Group" honor one of her grandfathers, one of the most influential figures in her life.
The name Mud on My Stilettos stems from April’s early career days as a single mom of two young girls. She often took a shortcut through a muddy path to get to clock in on time, ruining her stilettos in the process. What started as a literal struggle has evolved into a metaphor: embracing the grit and hard work (the mud) while owning your power and beauty (the stilettos).
And, although it might not show on this site, her favorite color isn’t pink. (Hint: It’s purple!)
April continues to build spaces where women feel seen, supported, and unstoppable—because every female-owned business deserves the chance to thrive.